One of the undisputed capitals of fashion along with Paris, New York and London, Milan is the city of shopping and above all designer boutiques. All of the biggest names of Italian and international haute-couture can be found here against a backdrop of luxury and elegance, perfectly in keeping with the typical Milanese sense of the aesthetic.
The Golden Triangle: luxury and…more luxury
The Quadrilatero d’Oro is the epitome of Milanese luxury. Within the streets of Rue Montenapoleone, Rue della Spiga and Rue Sant’ Andrea are the most famous names in the world of fashion: Gucci, Versace, Moschino, Prada, Tod’s, Bulgari, Chanel to name but a few. The amazing boutiques compete with each other for the most stunning and ingenius shop layout; for example at Rolf & Viktor everything is upside down, the floor is the ceiling, the classically inspired arches and columns are inverted and sun rays span out from the ground.
Near to the Quadrilatero there is sophisticated Rue Manzoni which houses Giorgio Armani’s multi-concept store . A vast expanse spanning 6000m2 completely dedicated to fashion, interior design and even floristry.
Galleria Vittorio Emanuele: an elegant arcade of shops
This magnificent Belle Epoque gallery was built in the 19th century just steps from the city’s distinctive cathedral and is known to locals as the ‘drawing room of Milan’ thanks to its stylish cafes frequented by an affluent clientele. The beautiful gallery provides a fabulous backdrop for some wonderful boutiques and it is impossible not to be tempted by the chic stores such as Prada, Louis Vuitton, Dolce & Gabbana and many more.
Around Piazza San Babila: luxury design and interior decoration
Although fashion plays an important part in Milan, the city is also well-known for design. To take a look at some of the fabulous interior decoration and design shops head to Piazza Babila, Corso Matteotti, Via Durini, Via Manzoni and Via Santa Cecilia. Here you can find sumptuous stores of well-known Italian brands such as Unifor, B&B Italia Store Milano and Nava Design; a real tribute to homegrown talent. Nearby, on Corso Venezia, don’t miss the amazing 2000m2 showroom of De Padova.
La Rinascente & 10 Corso Como: temples to fashion
Like a scaled down version of Colette in Paris, 10 Corso Como is a hot location in the world of fashion thanks to its carefully chosen and super-trendy merchandise. The hip yet refined atmosphere perfectly showcases the vast range of fashion, beauty products and accessories. You can also take time out from shopping in the bar which is renowned as the rendezvous spot of Milan’s coolest fashionistas.
Much less intimate but no less prestigious, the Milanese branch of the Italian department store La Rinascente is located by the cathedral and offers a wide choice of luxury brands. Comparable to the Galeries Lafayette in Paris (the source of inspiration for the store’s recent refurbishment) La Rinascente tempts shoppers with high-quality leather goods, shoes and the latest collections by the biggest names in fashion. There is also space for haute-couture diffusion lines such as Marc by Marc Jacobs, See by Chloé and Moschino’s Cheap and Chic.
What are your favourite luxury boutiques in Milan? What do you think is the best shopping area in the city? Let us know your thoughts by leaving a comment below.